Marketing and Public Relations Coordinator

JOB TITLE: Marketing and Public Relations Coordinator

JOB CODE: MPR/ 01/2021


REPORTS TO: School Manager

LOCATION: Nairobi, Kenya



 The main role of this position is to maintain mutually beneficial relationships between the School and its stakeholders, who include parents, staff, students, and the external community. This position involves marketing, communication, training, public and media relations.


  • Manage the implementation of the NWST strategic plan (strategic goals and objectives), including the annual operational plan, in collaboration with the Pedagogical Team and the Board of Trustees.

  • Improve the image and brand of the School.

  • Influence new students and their parents to join NWST.

  • Maintain positive relations with the school alumni.

  • Maintain constant communication with NWST parents to increase their confidence in the School.

  • Train in parent conferences to ensure parents better understand the Waldorf education.

  • Lead in external marketing activities of the School

  • Speaking publicly at interviews, press conferences, and presentations to increase the visibility of the School.

  • Organizing and attending promotional events such as press conferences, open days, exhibitions, tours, and visits to connect the School with the external community

  • Be proactive to respond to rising matters which may lead to crisis.

Marketing Communications:

Website and other e-marketing communications

  • Collating material and editing copy for the monthly e-newsletter, circuited to internal stakeholders

  • Updating the School’s Facebook account

  • Updating information about the School on the websites

  • Creating fresh and up-to-date web content

  • Providing ideas, content, and input into the development of new e-marketing materials

  • Marketing the School to prospective parents

Marketing collateral and publicity material

  • Writing and producing marketing material (brochures, posters, flyers, etc.) for the School’s prospectus

  • Preparing marketing collateral for the School

  • Preparing PowerPoint presentations for recruitment events and conferences

  • Compiling yearly media plans

  • Responsible for the School’s publicity stands at events which involve designing the look and feel of the stand

  • Selection and ordering of promotional merchandise for exhibitions and marketing collateral for the stand

  • Managing the stock of all marketing collateral, i.e., brochures; creating systems to replenish stock.

Public Relations

  • Liaison with pedagogy and administrative staff to request and collate information for the newsletter

  • Proactively searching out information for PR purposes and writing press releases

  • Liaison with and providing information to the media and arranging interviews for the school board, management team, and pedagogical team where necessary.

  • Documenting and maintaining an online photo library where data is stored and easily retrievable

  • Arranging external photoshoots and filming with students and alumni as well as in-house photoshoots with School staff and student

  • Updating the School’s notice boards

Advertising (printed media, outdoor and new media)

  • Booking, designing, and tracking advertising for the School as required

  • Create new advertising campaigns for social media and outdoor advertising

  • Liaison with the designers to create captivating advertising material

  • Proofreading, copywriting, editing copy and information collection

Exhibitions and recruitment visits

  • Coordinating the School’s presence at exhibitions

  • Representing and promoting the School at events

  • Ensuring prompt follow-up by the School of exhibition inquiries/ leads


  • Assistance and coordination at Open days

  • Coordinating School’s Induction activities

  • Coordinating all School calendar events

  • Assistance in the growing number of other School events: major speakers’ events, gala dinners, cocktails, festivals, exhibitions, etc., to increase internal and external stakeholder engagement.

Market analysis & planning and new programs

  • Grow the School’s marketing plans gathering market intelligence and analyzing the results about the School’s marketing plans.

  • Market Intelligence: Gathering information on competitor schools and programs.


  • A Marketing and public relations degree

  • Relevant experience in a marketing role

  • Experienced user of Microsoft Office and Adobe design programs

  • Experience in media marketing and advertisement.


  • Excellent organizational skills

  • Project management skills

  • Event planning and management skills

  • Excellent communication skills with high standards of written communication, grammar, and spelling

  • Information management skills, including a high level of accuracy and attention to detail

  • Good creative skills


  • Communication

  • Good influencing skills

  • Ability to market the School

  • Customer Focus

  • Always think about how to improve the customer experience

  • Responding to problems and complaints immediately


  • Be a good team player who can get on with tasks and achieve results

  • Volunteer to help even on work outside your role


  • Take responsibility for tasks, prioritizing and scheduling own work with clear deadlines.

  • Have self-confidence and deal with setbacks effectively

  • Enjoy taking responsibility

  • Be a school ambassador

Planning and Organizing

  • Prioritize work and respond effectively.

  • Introduce new projects.

  • Work in an organized way and keep to deadlines.

  • Always deliver on schedule


  • Be committed to the success

  • Focus on getting the job done


How to Apply:

Interested candidates holding the necessary requirements and who possess the required skills are encouraged to send a detailed CV to by 6TH August 2021 C.O.B




Karen Campus
  • Miotoni Road
  • +254 722 823 463
Lavington Campus
  • Mageta Road
  • +254 728 617 423
Nairobi Waldorf School