JOB TITLE: Marketing and Public Relations Coordinator
JOB CODE: MPR/ 01/2021
NUMBER OF POSITIONS OPEN: 1
REPORTS TO: School Manager
LOCATION: Nairobi, Kenya
CLOSING DATE: 6TH AUGUST 2021
The main role of this position is to maintain mutually beneficial relationships between the School and its stakeholders, who include parents, staff, students, and the external community. This position involves marketing, communication, training, public and media relations.
Manage the implementation of the NWST strategic plan (strategic goals and objectives), including the annual operational plan, in collaboration with the Pedagogical Team and the Board of Trustees.
Improve the image and brand of the School.
Influence new students and their parents to join NWST.
Maintain positive relations with the school alumni.
Maintain constant communication with NWST parents to increase their confidence in the School.
Train in parent conferences to ensure parents better understand the Waldorf education.
Lead in external marketing activities of the School
Speaking publicly at interviews, press conferences, and presentations to increase the visibility of the School.
Organizing and attending promotional events such as press conferences, open days, exhibitions, tours, and visits to connect the School with the external community
Be proactive to respond to rising matters which may lead to crisis.
Website and other e-marketing communications
Collating material and editing copy for the monthly e-newsletter, circuited to internal stakeholders
Updating the School’s Facebook account
Updating information about the School on the websites
Creating fresh and up-to-date web content
Providing ideas, content, and input into the development of new e-marketing materials
Marketing the School to prospective parents
Marketing collateral and publicity material
Writing and producing marketing material (brochures, posters, flyers, etc.) for the School’s prospectus
Preparing marketing collateral for the School
Preparing PowerPoint presentations for recruitment events and conferences
Compiling yearly media plans
Responsible for the School’s publicity stands at events which involve designing the look and feel of the stand
Selection and ordering of promotional merchandise for exhibitions and marketing collateral for the stand
Managing the stock of all marketing collateral, i.e., brochures; creating systems to replenish stock.
Liaison with pedagogy and administrative staff to request and collate information for the newsletter
Proactively searching out information for PR purposes and writing press releases
Liaison with and providing information to the media and arranging interviews for the school board, management team, and pedagogical team where necessary.
Documenting and maintaining an online photo library where data is stored and easily retrievable
Arranging external photoshoots and filming with students and alumni as well as in-house photoshoots with School staff and student
Updating the School’s notice boards
Advertising (printed media, outdoor and new media)
Booking, designing, and tracking advertising for the School as required
Create new advertising campaigns for social media and outdoor advertising
Liaison with the designers to create captivating advertising material
Proofreading, copywriting, editing copy and information collection
Exhibitions and recruitment visits
Coordinating the School’s presence at exhibitions
Representing and promoting the School at events
Ensuring prompt follow-up by the School of exhibition inquiries/ leads
Assistance and coordination at Open days
Coordinating School’s Induction activities
Coordinating all School calendar events
Assistance in the growing number of other School events: major speakers’ events, gala dinners, cocktails, festivals, exhibitions, etc., to increase internal and external stakeholder engagement.
Market analysis & planning and new programs
Grow the School’s marketing plans gathering market intelligence and analyzing the results about the School’s marketing plans.
Market Intelligence: Gathering information on competitor schools and programs.
A Marketing and public relations degree
Relevant experience in a marketing role
Experienced user of Microsoft Office and Adobe design programs
Experience in media marketing and advertisement.
Excellent organizational skills
Project management skills
Event planning and management skills
Excellent communication skills with high standards of written communication, grammar, and spelling
Information management skills, including a high level of accuracy and attention to detail
Good creative skills
Good influencing skills
Ability to market the School
Always think about how to improve the customer experience
Responding to problems and complaints immediately
Be a good team player who can get on with tasks and achieve results
Volunteer to help even on work outside your role
Take responsibility for tasks, prioritizing and scheduling own work with clear deadlines.
Have self-confidence and deal with setbacks effectively
Enjoy taking responsibility
Be a school ambassador
Planning and Organizing
Prioritize work and respond effectively.
Introduce new projects.
Work in an organized way and keep to deadlines.
Always deliver on schedule
Be committed to the success
Focus on getting the job done
How to Apply:
Interested candidates holding the necessary requirements and who possess the required skills are encouraged to send a detailed CV to firstname.lastname@example.org by 6TH August 2021 C.O.B
KINDLY INCLUDE YOUR CURRENT AND EXPECTED REMUNERATION IN YOUR RESUME.